I’m Vanessa, and I help brands navigate the chaos of social and have a blast doing it.  

I’ve spent nearly a decade leading strategy and content for brands like TMZ, The Female Quotient, and Crimson Education. I’ve grown audiences from the ground up and created content that generates growth, whether that’s traffic, leads, or revenue.

I’m big on trying new things, pushing the envelope, and finding innovative ways to make organic content drive real business results. I believe the best ideas come from experimenting, paying attention, and not being afraid to shift gears.

I lead my teams with trust, get my hands dirty when needed, and am always learning. Social doesn’t sit still, and neither do I.