Created strategy and owned day-to-day social media programming for The Female Quotient, driving 87.5% Instagram growth while building meaningful conversations around gender equality and workplace equity.
Growth Metrics
Impact & Achievements
87.5%
Instagram growth from 800K to 1.5M
2.75M+
Total followers across all platforms
Daily
Community engagement & programming
Thought Leaders
Built relationships in gender equality space
Strategic Initiatives
Community Engagement Strategy
Owned day-to-day social media programming and community engagement, sparking meaningful conversations around gender equality and workplace equity.
- Daily programming
- Community management
- Brand loyalty building
- Meaningful conversations
Impact:
Built strong, engaged community around gender equality topics
Thought Leadership
Supported weekly webinars on workplace gender equity, featuring C-suite leaders and trailblazers across industries discussing tech, leadership, and women’s experiences at work and beyond.
- Fostered cross-industry dialogue
- Built a network of influential women
- Amplified diverse perspectives
- Elevated voices of women in leadership
Impact:
Enabled cross-industry dialogue and visibility around gender equity, empowering women leaders and influencing more inclusive workplace practices.
Video Content Strategy
Produced engaging video content and original social media series for internal content studio
- Trailblazing women in history
- Tips on finance, careers, and growth for women
- Delivered high-impact, values-driven content through internal studio channels
Impact:
Empowered women and reinforced brand commitment to equity through inspiring, educational content.
Building Meaningful Communities
“My work at The Female Quotient was centered around creating authentic conversations that matter. By building relationships with thought leaders and fostering genuine community engagement, we transformed Instagram from a simple social presence into a powerful platform for gender equality advocacy.”