Drove explosive growth across TMZ’s social platforms, pioneering new content formats and strategies that became industry standards while managing cross-departmental collaborations and original content production.
Impact Summary
Key Achievements
20M → 34M
Total followers across all platforms
0 → 3M
9M
Average monthly TikTok video views
3M
Major Projects
TMZ Verified Podcast
Executive produced and scripted Gen Z interview/news podcast that hit #1 on Apple Podcasts for Entertainment News
- #1 Entertainment News
- June 2022
- Managed talent booking
- Secured key influencer interviews
Green Screen Video Template
Developed and launched original TikTok format combining website headlines with short-form video for breaking news
- Industry-first format
- Breaking news coverage
- Pioneered social news standard
Editorial Template System
Created the first editorial headline and image template for social news content, setting new industry standard
- Industry standard
- Traffic optimization
- Link in Bio strategy
TMZ Podcast on YouTube
Developed and produced daily video shorts for the daily promotion and distribution of the TMZ podcast
- Daily video production
- Podcast promotion
- YouTube optimization
- Content distribution
Professional Sporting Events
Collaborated with Showtime’s creative team to craft and distribute promotional content for Pay-Per-View boxing events, boosting engagement and conversions
- Showtime collaboration
- Pay-Per-View promotion
- Boxing events
- Engagement optimization
Who the Bleep Game Show
Led video production for TMZ’s game show Who the Bleep?!, creating promotional assets and driving viewer engagement across platforms, including YouTube
- Video production leadership
- Game show promotion
- Cross-platform engagement
- YouTube strategy
TMZ Specials
Collaborated with creative teams at Hulu, Tubi, Fubo, SlingTV and FOX to develop promotional assets and copy for all TMZ Specials, overseeing distribution and publication across social media platforms
- Multi-platform collaboration
- Hulu, Tubi, Fubo, SlingTV, FOX
- Promotional asset creation
- Social media distribution
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